My first feature, Surviving Family, is available on iTunes and Amazon Prime. Prime members can watch for free but for iTunes and regular Amazon, I set the price. The split is 70/30 for iTunes sales and 60/40 for their rentals; it's 50/50 with Amazon. I work with Distribber for the set up and to collect revenue; they do not take a percentage of sales or rentals.
I recently decided to reduce the rental price in both places to $0.99 - it took a bit of persistence (and help from the Distribber support staff) to make that happen, as it's what the companies consider a "promo" price rather than a "regular" price.
Why did I do it? For a small movie with some recognizable actors (Billy Magnussen, Tara Westwood, Katherine Hughes, Vincent Pastore, and the wonderful Phyllis Somerville) but that is not widely known to movie watchers, I need people to take a chance with their entertainment budget. I figure $0.99 is the cost of a cup of coffee at McDonald's and a reasonable amount to gamble on an unknown movie.
Was this a good move? I'll let you know in 6 months!
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