Lower Prices, or the McDonald's Effect

One of the challenges of indie filmmaking - like many other small businesses - is figuring out the best price point for your product.

My first feature, Surviving Family, is available on iTunes and Amazon Prime. Prime members can watch for free but for iTunes and regular Amazon, I set the price. The split is 70/30 for iTunes sales and 60/40 for their rentals; it's 50/50 with Amazon. I work with Distribber for the set up and to collect revenue; they do not take a percentage of sales or rentals.

I recently decided to reduce the rental price in both places to $0.99 - it took a bit of persistence (and help from the Distribber support staff) to make that happen, as it's what the companies consider a "promo" price rather than a "regular" price.

Why did I do it?  For a small movie with some recognizable actors (Billy Magnussen, Tara Westwood, Katherine Hughes, Vincent Pastore, and the wonderful Phyllis Somerville) but that is not widely known to movie watchers, I need people to take a chance with their entertainment budget. I figure $0.99 is the cost of a cup of coffee at McDonald's and a reasonable amount to gamble on an unknown movie.
 
Was this a good move?  I'll let you know in 6 months!

Working With Police on Film Sets | Rolling Tape interview

I had the pleasure of being interviewed earlier this week by Forris Day Jr. for his podcast Rolling Tape. We had a terrific discussion about working with police on film sets, which I did for both of my features: Surviving Family and DETOURS. We discussed the differing experiences in Jersey City and Ocean County, NJ, shooting with a process trailer (check out some great shots of that), and the police officer who let us use his house as a location.

It was a fun interview to do, and hopefully it will take a little bit of the mystery out of something that many low-budget filmmakers find intimidating.

Mental Illness in a Movie - It Ain't Easy

I knew when I started to write Surviving Family that I wanted to incorporate the subject of mental illness.  It's something that affects many families including my own (see stats from the National Institute of Mental Health HERE).  Treatment has improved markedly in recent years, but the issue still struggles to emerge from the shadows.  It took numerous re-writes to come up with something that was reasonably accurate (keeping in mind that it's fiction) while still being (I think!) entertaining.

A wonderful aspect of the millenial generation is that they are far more upfront, accepting, and honest about many things that were taboo in the past - this has been the subject of much discussion lately regarding their overwhelming acceptance of the GLBTQ communities.  But it's true with regard to mental illness as well - I've seen it within my own family.  That's something I wanted to highlight:  young people are often far more comfortable acknowledging and dealing with mental health issues than their parents and grandparents are. 

In the clip below, teenager Lily Malone (played by the terrific Katherine C. Hughes) tells her aunt (Sarah Wilson) about her diagnosis while Lily's mother (Tara Westwood) squirms uncomfortably.   Joining in them in this scene are Billy Magnussen as Terry's fiance, Bill Sage as Jean and Terry's dad,  P.J. Sosko as Terry's step-father, and Sophia Parra as Helen.